quantitative and qualitative research methods
qualitative methods involve smaller samples and in depth interviews descriptive research: can tell you who, what, where, when and how regarding your target population and /or strategy useful when you want to examine: differences between distinct populations differences causal research: selective and descriptive research design is based on three factors nature of the initial problem or opportunity research questions approaches used to collect advantages of survey methods can accommodate large samples so that results can be generalized with the target population produce precise enough estimates to identify even small differences easy to administer and record answers to structured questions facilitate advanced statistical analysis concepts and relationships not directly measurable can be studied types of survey administered survey in home interview mall ...
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