Assignment – Looking
at Data in SPSS
Student First and
Last Name: ____Aaron Rodriguez __________________ CIN:____304949598____________
Scenario:
BlueCell Electronics is a company that manufactures a wide
variety of consumer electronics. Two of its most popular products are its BlueCell
Smartphone and BlueCell Tablet. Since the technology industry is highly
competitive, BlueCell wants to gain a better understanding about how its
products are viewed.
BlueCell decides to conduct a survey. Specifically, it wants
to understand if both of its products are viewed favorably. They administer the
following survey to 200 consumers who own both a BlueCell Smartphone and a BlueCell
Tablet:
SURVEY
Q1: Below, please rate how
satisfied you are with the BlueCell Smartphone:
1=Not at all Satisfied
1=Not at all Satisfied
2
3
4
5
6
7=Very Satisfied
Q2: Below, please rate how
useful you find the variety of functions offered by the BlueCell Smartphone:
1=Not at all Useful
2
3
4
5
6
7=Very Useful
Q3: How likely are you to
recommend the BlueCell Smartphone to your friends?
1=Not at all likely
2
3
4
5
6
7=Very likely
Q4: Below, please rate how
satisfied you are with the BlueCell Tablet:
1=Not at all Satisfied
1=Not at all Satisfied
2
3
4
5
6
7=Very Satisfied
Q5: Below, please rate how
useful you find the variety of functions offered by the BlueCell Tablet:
1=Not at all Useful
2
3
4
5
6
7=Very Useful
Q6: How likely are you to
recommend the BlueCell Tablet to your friends?
1=Not at all likely
2
3
4
5
6
7=Very likely
Q7: Please circle your
gender below.
Male
Female
Q8: Please write your age
below
__________ years
__________ years
Q9: Please indicate your
education level:
1. ‘Less than high school'
2. 'Some high school, no diploma'
3. 'Graduated from high school - Diploma or equivalent (GED)'
4. 'Some college, no degree'
5. 'Associate degree (AA, AS)'
6. 'Bachelor''s degree'
7. 'Master''s degree'
8. 'Professional degree (MD, DDS, LLB, JD)'
9. 'Doctorate degree'
Q10: Please indicate the
level of quality for products from the following brands (1=High quality,
2=Average quality, 3=Low Quality).
• BlueCell ________
• Samsung ________
• Apple ________
Download the SPSS
data file BlueCell.sav from Canvas and answer the following questions:
Q1: One-way
Tabulation/Univariate t-test
Management believes the average satisfaction rating for our
Smartphone is 6, based on historical data. What can you tell management about
the satisfaction level for BlueCell’s smartphone?
That the average
rating is 5. So that means the customers satisfaction is actually lower than
they believe it is.
Q2: Cross-tabulation
Management thinks that there are gender differences in the
perception of quality for BlueCell products. They plan to make their future
marketing efforts targeted primarily towards women. Is this a good idea based
on our data?
No it is not a good idea because based off the data their
customers are mostly male instead of female.
Q3: Comparing means -
Related sample t-test
Historically, the average rating for cell phone usefulness
and cell phone satisfaction were consistently similar and considered to be very
closely related at Bluecell. Management is interested in finding out whether
not this trend is still accurate Before developing and media campaign that will
highlight how useful their phones are. Are the ratings for usefulness and
satisfaction the similar?
Yes the ratings of
usefulness and satisfaction are similar because their average ratings is only
different by .09
Q4: Comparing Means -
Independent sample t-test
Management at BlueCell is now interested in whether there
are gender differences in the level of satisfaction with the BlueCell tablet.
They want to know who they should target with their new ad campaign. Are there
differences in tablet satisfaction between genders?
Out of the 108 men
that answered he survey the average is 4.009 while out of the 92 women who
answered the survey the average is 3.946 which means that men are more
satisfied than women with the product
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